Meet The Team Behind The Scenes

Janice Jaicks

"Getting away on your own and getting in touch with your inner self is something that is very important and very personal to me. My path in life is helping others be the best that they can be, and personally, to have more balance, more calm, and more peace in my own life. I am excited about our historic venue at El Rancho Robles and about the carefully selected speakers that are coming together for this special experience."


Janice Jaicks has been a fitness professional since 1985 when she founded Waterworks On Wheels, an aquatic fitness and swim lesson business in Arizona. In 1997, she created FitnessFest Conference & Expo. Her first conference was attended by 66 fitness professionals. More than 20 years later, FitnessFest serves more than 600 fitness professionals each year, offers an amazing expo, and brings the most talented presenters in the country to the Southwest. Janice attributes the success of FitnessFest to her loyal, dedicated and talented staff. Recently, she has created the Fitness Event Strategy Team (F.E.S.T.) to organize and oversee numerous fitness and wellness projects.


Janice is a continuing education provider for ACE, AFAA, NASM, and AEA and has been a national presenter for IDEA, SCW, IAFC, Body Revival and her own FitnessFest conferences.

Gretchen Carter

Gretchen Carter, B.A. English, worked as an editor and instructional designer before joining up with Janice Jaicks and FitnessFest Conference & Expo in 2006. Gretchen has been the event coordinator, office manager and jack-of-all-trades for FitnessFest. Putting her writing, editing, planning, organization and customer service skills to use, Gretchen sees FitnessFest and F.E.S.T. events through from start to finish each year.


“Anyone who has communicated with or has had contact with Gretchen knows, she is the foundation of this company. Gretchen has the attention to detail that is needed to keep everything organized, and she is the true definition of a self-motivator, which is hard to find! She is also always looking for creative ways for us to grow. Loyal, dedicated, and truly kind-hearted, Gretchen is my right and left hand “man” and we would be lost without her.”  - Janice

Joanna Ferguson

Joanna Ferguson has been with FitnessFest Conference & Expo since 2014, serving as our marketing point person, head of sponsor/vendor relations, and organizational guru. With a strong customer service background from more than 15 years working in hospitals, restaurants and volunteering with local charities, Joanna is known for her exceptional customer service skills and outstanding attention to detail. Joanna has also organized numerous charity golf tournaments, parties and other functions throughout the past ten years, which fits perfectly with her new job here!


“It amazes me how many people who have been in the workforce for years have no follow-through, no pride in their work, and no loyalty to their employer. Being a boss for over 25 years, I have met and hired (and had to fire) my share of personnel. When you have a small company, you need loyalty, dedication, and people you can trust. You also need an employee that cares about more than just a paycheck. I am truly blessed to have someone like Joanna as part of our team. She has all these qualities, as well as the skills that our team needs!” –Janice

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